Post by account_disabled on Feb 27, 2024 15:38:33 GMT 9
The of mouth marketing has taken a different shape in recent years. It should no longer be associated with spamming on forums, but with creating multi-dimensional campaigns at the interface of online and offline, translating into content that will attract attention and then cause buzz on the Internet. If you are reading this article, you probably think every day about how to draw attention to your product or service. This is what a marketer's job is all about, but a decade ago things were completely different. In a world of information overload and the creation of an alternative reality, it is increasingly difficult to attract interest.
Every day the Internet shocks with human creativity, stupidity, brutality and crossing new boundaries. In fact, the use of the term shocking is very exaggerated. We stop being surprised. Almost nothing can Job Function Email List surprise us. Without enthusiasm, we swipe information with our thumb that would have caused extreme emotions some time ago. So how can you creatively attract attention and, most importantly, stimulate discussion? The solution seems to be a strategy that assumes the interpenetration of the offline and online worlds. It is no secret that such a message becomes more credible and is a desirable complement to public relations activities.
Our goal is, of course, adapted to the brand's position, of the project and legal restrictions. These are unusual campaigns that do not depend solely on algorithms, proven sales patterns or new technological possibilities. Of course, we can and even should rely on them, but the most important thing in this form is the idea. It is the central point of the campaign. The idea should be relevant, breaking taboos, stimulating discussion and even controversial. Google Home of the Whopper One of the best examples of buzz marketing in recent years are Burger King campaigns. Google Home of the Whopper , which won in the Direct category at the Cannes Lions festival.
Every day the Internet shocks with human creativity, stupidity, brutality and crossing new boundaries. In fact, the use of the term shocking is very exaggerated. We stop being surprised. Almost nothing can Job Function Email List surprise us. Without enthusiasm, we swipe information with our thumb that would have caused extreme emotions some time ago. So how can you creatively attract attention and, most importantly, stimulate discussion? The solution seems to be a strategy that assumes the interpenetration of the offline and online worlds. It is no secret that such a message becomes more credible and is a desirable complement to public relations activities.
Our goal is, of course, adapted to the brand's position, of the project and legal restrictions. These are unusual campaigns that do not depend solely on algorithms, proven sales patterns or new technological possibilities. Of course, we can and even should rely on them, but the most important thing in this form is the idea. It is the central point of the campaign. The idea should be relevant, breaking taboos, stimulating discussion and even controversial. Google Home of the Whopper One of the best examples of buzz marketing in recent years are Burger King campaigns. Google Home of the Whopper , which won in the Direct category at the Cannes Lions festival.