Post by anamika371 on Jan 14, 2024 13:09:06 GMT 9
You may be wondering: “Wait. What if both ‘lawn mowing services’ and ‘grass cutting services’ as phrase match keywords? Which keyword would get triggered?” Don’t worry—Google is making the appropriate change to keyword selection preferences. Even if you’re targeting two separate keywords that are synonymous with one another, the semantically relevant one will continue to be entered into the ad auction.
Reactions from WordStream HQ Navah Hopkins, WordStream’s Email Marketing List services innovation strategist and one of PPC Hero’s top PPC experts, noted that given the limit of , negatives per campaign, this change makes it difficult if not impossible to protect a true SKAG structure. (SKAGs, or single keyword ad groups, restrict your ad group to a single keyword and a single ad.) You can’t optimize.
Your ad copy for a single keyword when that keyword is liable to match to a wide range of queries. Instead, Navah advises, “focus on the themes of your keywords and create copy that speaks to the true pain point of the user.” She added: “This change is actually quite liberating from a management standpoint as you’ll have fewer ad groups and campaigns to build. Also, it’s yet another signal from.
Reactions from WordStream HQ Navah Hopkins, WordStream’s Email Marketing List services innovation strategist and one of PPC Hero’s top PPC experts, noted that given the limit of , negatives per campaign, this change makes it difficult if not impossible to protect a true SKAG structure. (SKAGs, or single keyword ad groups, restrict your ad group to a single keyword and a single ad.) You can’t optimize.
Your ad copy for a single keyword when that keyword is liable to match to a wide range of queries. Instead, Navah advises, “focus on the themes of your keywords and create copy that speaks to the true pain point of the user.” She added: “This change is actually quite liberating from a management standpoint as you’ll have fewer ad groups and campaigns to build. Also, it’s yet another signal from.
